
MEET THE FINAL BOSS OF CHUPA CHUPS
The internet’s favourite struggle is about to get even tougher, with our hardest-to-open lollipop ever. First, we encased it in carbon composite. Then we wrapped it in aramid fibre. (This is the same stuff that bullet proof vests are made out of.) Then we coated it in silicon carbide. And finally, we dipped it in liquid rubber. Because why not?
WILL ANYBODY OPEN IT?
We’re sending hundreds of impossible-to-open lollipops to content creators around the world. Will anyone get in? Search #ChupaChupsImpossible to find out.
A SWEET SURPRISE INSIDE
The good news for Chupa Chups fans is that inside the impenetrable exterior is our new, easier-to-open wrapper. The struggle is over! Chupa Chups lollipops featuring the new wrapper are rolling out across Europe now.